By platform
Built around a system that rewards deep, current knowledge.
GA4GTM
AI workflow designStarter team: 6 specialists
Stop asking one chatbot to do everything.
Most people use AI like one wildly overworked generalist. I do it differently. Give AI a clear role, real context, and a lane to work in.
The starter team below is six specialists built around work I already do every week.
01Origin
Two recurring problems. Two clear roles.
It started with GA4 and GTM.
I wanted two experts I could call on anytime.
One to coach me through GA4 questions, challenge my thinking, catch configuration drift, and keep me current when Google changes something without sending a memo.
Another to do the same for GTM, and catch the tag that breaks something downstream before I ship it.
That worked well enough that I kept going.
Which raised the obvious question: what else deserved its own specialist?
01GA4 ExpertPlatform knowledge
+02GTM ExpertImplementation judgment
02Specialist types
Two ways to hire AI
Different specialties. Same operating idea.
By job
Built around a recurring responsibility and a clear standard of work.
ResearchCopyDesignMeasurement
Give it a clear job, real context, and standards for good work.
The point isn't to collect tools. It's to stop improvising every time you open a chat window.
03The operating idea
A role is more than a name.
A useful AI teammate needs a way to work.
The expert defines what good looks like. The right tool or integration does the work in the right environment. A human owns the judgment.
- 01Role
- 02Context
- 03Capability
- 04Output
- 05Human review
The AI can handle work. The human owns the consequences.
Build your first role04The roster
Six specialists. One operating model.
Meet the Starter Team
Each role has a defined job, a working context, and a reason to earn its seat.
Try any specialist below. Each opens in Gemini.
GA4 Expert
Helps me reason through GA4 questions, double-check configurations, spot drift, and stay current.
Best forImplementation questions, troubleshooting, QA, and second opinions.
Try GA4 ExpertGTM Expert
Helps me think through tagging decisions, review container logic, and catch downstream risk before I ship.
Best forTagging plans, troubleshooting, QA, and implementation reviews.
Try GTM ExpertResearch Analyst
Finds the sources, sorts them, and hands me the useful part instead of a stack of open tabs.
Best forResearch, synthesis, comparisons, and getting up to speed quickly.
Try Research AnalystCopy Expert
Turns strategy and context into clearer, sharper copy without sanding off the voice.
Best forDrafting, rewriting, tightening, messaging, and editorial review.
Try Copy ExpertDesign Expert
Pressure-tests visual hierarchy, layouts, and creative decisions before they turn into expensive opinions.
Best forDesign critique, creative direction, page reviews, and visual problem-solving.
Try Design ExpertMeasurement Analyst
Makes sure the measurement holds up, the numbers can be trusted, and the result supports a decision.
Best forMeasurement plans, KPI logic, analytics QA, and reporting strategy.
Try Measurement Analyst05Proof in practice
Not a thought experiment.
The project was built the same way.
Specialists shaped the work. Tools moved it into the destination. I led the process and reviewed the result.
- 01EarleHuman lead↓
- 02Copy ExpertMessaging↓
- 03ClaudeEditorial lead↓
- 04Design ExpertCreative direction↓
- 05Notion ExpertBuild specification↓
- 06Notion integrationDestination execution↓
- 07Earle QAFinal review
The public starter team and the page-build team are different rosters. The operating logic is the same.
v2.0 was shaped the same way, then executed in Sites.
06Your first role
Start smaller than your ambition.
Build the team around the work.
You don't need twenty AI assistants.
Start with one recurring job. Pick the one where you keep wishing you had a second opinion.
Define the role. Set the standards. Point it at real work.
If it earns its keep, hire the next one.
Tools give you access.Build your first role
Roles turn access into capability.
07About
Earle Richards, Jr.
AI Solutions Architect
Founder, Earle + Co.
I'm an AI Solutions Architect and the founder of Earle + Co. I design how AI-enabled work gets done across measurement, MarTech, data, and operating workflows.
Most of my work happens in the messy middle, where the tools, process, data, and people are all technically fine, just not working together.
Hire Your AI Team is one practical model: clear roles, useful context, the right capabilities, disciplined handoffs, and human judgment where consequences live.